Just on graduation day from Grambling State University with a degree in Psychology from there... "I moved directly to Atlanta that same day."
Kim first told us about the leap of faith she took the day she headed to Atlanta after Graduating from Grambling State University with a degree in Psychology. Her journey from job-to-job when she got to Atlanta such as Enterprise, all the way to her opening an online magazine that is called Jubilee Magazine is simply INSPIRING. She went from learning about journalism via her computer and knowledge to being on Red Carpets at the BET Awards. Kim Ford is definitely someone full of faith and positivity.
Did you always want to be a magazine publisher?
No, I always loved media but my major in college at first was nursing but as soon as I had to work in the hospital I knew that wasn’t what I wanted to do for the rest of my life. I switched to psychology just so I could still graduate on time.
What pushed you to start Jubilee Mag?
The main reason I started Jubilee Magazine is because no one was covering things for my demographics. Everything was traditional media but I wanted something that spoke in the voice I imagined in my head. I also wanted a site based on Faith.
What was your first major event/accomplishment with your magazine?
My first major event was the red carpet for The BET Hip Hop Awards. It wasn’t awkward for me to do interviews at a mainstream event. I asked questions about faith, which made sense for my brand. The celebrities were excited about my questions because no one asked them about their faith. I knew I belonged there, but to be validated was amazing.
Advice on setting yourself apart:
It wasn’t difficult for me, my advice would be to find things that fit your niche. Only focus on the things that go with your demographic or lifestyle. Focus on things that inspire the person, faith, etc. I also created a course on KIMACADEMY.co:
On how to launch a blog or online magazine: @kimacademy.co
What are the top 3 ways you stay motivated?
The Word motivates me. It's my compass. Even when I get off, it puts me back on track. It's my foundation.
Parents who have instilled "do your best". They always told me I was different.
I surround myself with people who do what I want to do. Even if it's just attentively following them on social media. They give me resources and tips on how to get to the next level. I also have a mentor I meet with.
I know entrepreneurship can be difficult what was the lowest point in your career and how did you get back to your passion?
I didn't have a road map to launching an online mag, so at one point I didn't want to do it anymore. Things were not working and I started hitting brick walls. I decided to focus on other things I wanted to do. Eventually, doors started re-opening. With the switch into the digital age with WordPress, I found ways to publish the mag and use social media. Similar to a relationship, you have to figure out a solution when things get tough. At first everything is new and exciting, but then things seem stagnant, do you give up? I got the reset I needed and moved forward.
What goals do you have?
JubileeMag.com is just one part. Kim Ford Media, LLC is growing as a full media company with music, film, digital content, books, etc. I'm starting one venture at a time. I'm also considering doing seasonal print issues to connect more with my audience. But to make that happen, I'm bringing aboard more writers, teams, etc. More hands on deck for execution.
What is some advice you would give to 20-somethings who wishes to be where you are today?
It funny that you ask that. I actually plan on writing a book on that! But my advice would be to surround yourself with the right people. Know what your purpose is. You may not completely know yet, but continue to figure it out. What sector should you been in? Once you have a good idea on that, connect with someone in that field. Research them or the company. Find like-minded organizations on campus that foster your purpose. Get involved and learn as much as you can. If it's not there, create it! So many businesses, artists, and movements were birthed on college campuses. It’s where you can meet your possible business partners and lifelong friends.
If you don't attend a college, find someone to shadow or ask them to mentor you. You have to be teachable, make sacrifices and be willing to put in the work.
If you don’t have a strong support system of family and friends, connect with like-minded individuals on social media. They can become your new tribe of supporters. This is the information-era. Everything you need is out there. Use wisdom and and remember to keep going when it gets tough.
Surround yourself by the right people, find a support system and get active.
What Advice can you give for The Positivity Brand:
Stay true to your niche. Not everything is for you. Don’t respond to things that are not your niche. Don’t dilute the niche. Stay abreast to industry trends and resources. Also, listen to Myleik Teele's podcast. She gives great advice for starting and growing your brand.
Follow Kim on Social Media