Article By: Kiaire Duclos
This Wednesday The Positivity Brand is taking it back, way back to those Wordpress days. We are featuring one of our #WCW from the summer we started our blog, Skylar. This article features her journey before As You Are Intimates, so enjoy this throwback article about where it all began : Ralyks designs!
Now, as a fashion design student at Parson's school of design in New York, Skylar Kearney has came a long way from designing clothing in high school. She has advanced into creating As You Are Intimates, creating lovely shades of lingerie that can fit any skin tone, shape, and size. Before As You Are Intimates, there was Ralyks designs, so lets start from there.
At the age of 13, Skylar's started here. She had nothing to do but learn how to sew and that transformed into a passion for creating. Creations defined by her brand's designs, her personal style, and simply being herself. Designing was a release for Skylar, her relief and her repose.
At 18 years old, she attended Woodland High School and owned her own growing business, while serving God and executing everything she does fabulously. She’s redefined a new success at a young age for many people who don’t have the luxury of growing up already famous. She built her business from the ground up. She’s a incredible case of how persistence, positivity, and love can foster something beautiful, that can lead to success.
As we met up with her at Octane Coffee in Atlanta, Skylar was fashionable, happy and spreading nothing but love and positive vibes. We sat down to talk about a few things such as branding, social media, and God and I could tell she really loves being around others who shared positive vibes.
You attract what you put out into the world.
If you put out positivity, you will attract positivity.
#GIRLBOSS by Sophia Amoruso:
She described her favorite book #GIRLBOSS as a book of perspective. She took what she needed from it to grow. And it gave her what she needed to define her own success!
She learned to:
1) Invest in yourself.
Take the money you make or receive and put it straight into your business.
2) Invest in Time and Planning.
Putting time aside to work on your vision.
3) Every journey to success is different.
What works for one person may not work for you.
AND MOST IMPORTANTLY:
4) Surround yourself by the right people.
Ralyks has started with 3 team members at the time. Skylar does the sewing, handled orders, and created the vision for the brand. Dylan, handled marketing, web, and customer service. And last but not least GOD, who is the key to much of her inspiration and execution.
FAITH IS SO IMPORTANT TO YOU AND YOUR BRAND BECAUSE…
“From the beginning I told my parents I wanted to wait until I could truly appreciate what it meant to be baptized. It means more than being dipped into the water, she joked. I also wanted to appreciate God more before I decided to be baptized. (She was just recently baptized a few weeks before her Graduation from High School in 2015). As for as her brand, it wouldn’t have grown if it wasn’t for God.
"God manifested it within me. God got the vision out. As god matures me, my brand matures.”
USING SOCIAL MEDIA HELPS MY BRAND GROW MY BUSINESS BECAUSE …
She uses her social media to her advantage in order to really promote and get her business and vision out to more people from all over the world. Her favorite is Instagram, "because that’s where I have the most followers. It’s the easiest place for me to reach customers because if I didn’t have Ralyks I wouldn’t be on Instagram. It allows me to expose my brand. You can give a visual image of who I am and what my brand is.”
SKYLAR KEARNEY ROCKING HER OWN DESIGNS!
Not only did Skylar make attire that mirrors her style, but she also catered to her customers. She created statement pieces that mirrors her customers vision and in addition, enhanced it. With custom requests, Skylar takes precisely what the customer wants and add her own flare to enhance it. The seemingly insignificant details she changes to improve it compliments the piece.
Skylar Kearney, who graduated May of 2015 didn't simply graduate with honors and an assortment of cords. She graduated with a well established clothing line called Ralyks (Skylar backwards), along with her diploma.
“WITHOUT DEVIATION FROM THE NORM, PROGRESS IS NOT POSSIBLE.”
Skylar knew the moment she began sewing at the age of 13, that she wanted to become a designer. Growing up flipping through VOGUE magazines and studying the work ethic and designs’ of her favorite designer Roberto Cavalli furthered her aspirations. She admires his work and adores his quote,“I think God is the most fantastic designer.” Despite the fact that Roberto Cavalli moves her as a designer, Skylar’s mother is her idol and mentor. Skylar has never been big on mirroring famous people because of their success. She strives to uphold herself as my mother does, to be strong, loving, positive, and happy because she knows at the end of the day, that’s attainable!
Remembering that these are her central goals in her life, Skylar has no doubt that success will follow. Furthermore, since she has a style that hasn’t been defined yet, it makes each of her collections fresh and unpredictable to her customers. She never adheres to one style and loves dressing according to her mood of the day. She can go from a vintage look one minute to a chic minimalist look the following and the versatility shows in her designs. One collection will never be the same as the next!
Some of Skylar's older designs
Skylar has done a great job branding herself and her talent by simply keeping her vision simple, unique, relevant, and making good connections with people. She built a brand that’s easily remembered, never boring, and doesn’t stray away from its purpose. With God as her needle, her positive character reflects itself on her work. Skylar left us with her favorite bible quote that motivates her to push forward and fulfill all of her dreams and visions as her success grows!
Skylar has mixed her passion for business and design and Skylar creates lingerie to empower women of all shapes, sizes, and shades. Starting from Ralyks Designs to Ralyks Intimates and now As You Are Intimates. New York needs to be on the lookout for Skylar!
Get your perfect set today at asyouareintimates.com
Follow Skylar on Social Media
Facebook/ Skylar Marshai