Article by: Kiaire Duclos
Spencer Robinson grew up doodling in class, drawing pictures of his favorite athletes and pairs of Nike shoes. He looked up to big brands like The Hundreds because he liked how creators Bobby and Ben Hundreds incorporated business and art to create a clothing brand. Following their footsteps Spencer decided to follow his passion and switched his major from business to art. March of 2014 is when he and his best friend Reggy Delva had the idea to create a clothing brand that promotes the act of giving through fashion, media, and charitable giveaways. These ideas started only in a notebook, until they were translated into artistic logos and designs that helped him launch his own clothing brand in August of 2014: Give Humanity!
“This is my year of design, marketing, and promotion.”- Spencer Robinson
Spencer considers himself a creative artist, he makes graphic designs, take photographs, paint, you name it! Being an art major at Valdosta State University and being a man of Alpha Phi Alpha Fraternity Inc. has taught him how to push his limits, so he has dedicated 2017 to reestablish and market his brand better then before. He started by dropping his Spring 2017 collection called Trail no Error at Element X's Fashion Show: Luxury. This collection represents that everything he does is not a mistake but merely an obstacle for him to continue to prosper as a clothing brand. He hand print, bleached, sew, and marketed each item with his own hands and equipment.
Give Humanity is working on promoting the idea that every thing that they produce really comes from the hands of company. Creating apparel that is based off his own style, culture, and surroundings. They aspire to own their own warehouse, as well as opening up three stores in Atlanta, New York, LA, and hopefully London one day as well. Give humanity is more then a clothing brand, they also give back to their community every chance that they can.
It started on the very campus of Valdosta State University. Each fall semester the school have a big event called The Happening on the beautiful front lawn, where campus organizations and local businesses set up booths to talk to students. Give humanity took apart in this event one Fall and gave out free t-shirts to students. Later in that semester Give Humanity hosted a diaper drive for needy mothers and a coat drive during the Christmas season. This local business took their giving over seas, traveling to Haiti to give away the remainder of their Fall 2015 collection and a mission trip to Peru to help a children shelter. His giving doesn't stop there, Spencer collaborate with local photographers, artists, and dancers to help everyone around him grow with him and his brand.
Even with all the new opportunities and success, Spencer still face many different challenges running his business. He overcomes these challenges by stepping back and thinking about how to successfully solve the problem.
"Don't quit! Even when it seems like there is no way to continue to do what you wanted to do."
This is true for Give Humanity because it has taken three and half years to learn how to design, print, sew, produce videos , take their own pictures, and run the website all by themselves. With every new medium or media that they touch, they look at it as a learning curve to overcome. Spencer is learning new sewing techniques and playing with a range of colors to incorporate his style, which he describes as unique with a hint of contemporary pop art style in a sense. Believing in this motto "If you look Good you, you feel Good. If you feel Good, You do Good", Spencer aspire to help others feel good through his brand and service.