Kamille Cooper has set herself apart by working with big names such as Eden Body Works, Shea Moisture, xoNecole, and Hypnotiq. At only 27, she has successfully turned her passion for marketing into her career. Kamille has a go-getter mentality and a hustle spirit.
Born and raised in Queens, she went toBaruch College- City University of New York (CUNY) where she graduated with a degree in Communication back in 2011.
During her undergrad she hustled to get internship after internship to gain the much needed experience in the fields of PR, events, and marketing. Since then she has went on to hold titles such as Marketing Coordinator, Writer, and Consultant.
And yes, she’s only 27.
The Pos Team got to speak with Kamille about everything from her early beginnings to book recommendations. Check out our interview below...
Where did you get your start?
"My background is in different things. I wanted to go into fashion & entertainment PR originally. So I was doing a bunch of different internships, for free, but coming out of school I had to work at an attorney’s office to make ends meat. Something clicked for me once when I realized how much I liked executing and putting together events. But I found my heart in digital marketing. People starting asking me to help them with websites, brands, and logos."
From there, what did you go on to do?
"I started off by doing freelance work for different brands. I wrote for Vibe Vixen, contributed to Vibe magazine, Clutch Magazine, Glamazon, Coco and Creme, and even covered fashion week. On the PR side, I interned with Luxe Life Media, worked with Black Frame, their band of outsiders and opening ceremony were their clients."
Where do you draw inspiration from?
"My friends, they drive me and push me. Having a good community of people around you is great. Women empowering women is extremely important."
What are some marketing tips you would give a small business?
- Research. Study your competitors, don’t steal their ideas but see how you can make it your own. From social to face to face. Know your competitor inside and out.
Capture. You want to connect your audience. Catch their email address so you can easily reach out to them.
Social Media. Scheduling post can be extremely difficult. You should not be tweeting about your product when something serious is going on.
Keep track of what works for your brand and what doesn’t
Always be open to new ideas. Don’t take anything personal.
- Branding is everything. From digital to physical. Keep the same color pattern. Keep the content matching the values. Keep it consistent across the board and recognizable.
Have you ever worked in a corporate environment and if so how is it different from the non-corporate world?
I currently working at Tough Mudder. The environments are SO different. You’ll see a bunch of millennials at my job currently. It is similar to Google. The culture is extremely different, the interactions are better, there is a sense of value in the company and its employees. Coming to work each day is extremely welcoming.
Tips on Networking:
- Networking is key, create genuine and authentic connections.
- Attend events, don’t be shy.
- Find a common denominator that you have in common with any stranger. Start with a nice compliment. Do some research and mention it to get the conversation going.
- You want to follow up with them. Keep an excel file with several columns (name, contact info) comment on when the last time you spoke with someone.
- And, Don’t take anything personal, sometimes it takes time to follow up with them. Never be afraid to follow up with them.
How do you balance your corporate job with your side hustle?
Time management is extremely important. Find a balance and a sense of peace. Set up time to work on the things you want to work on.
How do you keep your peace?
Indulge in food. Food makes me happy. Food brings me peace. Family too, but anything that can get my mind off of work can keep me calm.