AtonsWorld: Creative Marketing Agency
Aton Williams is a young creative entrepreneur who has a passion for making things happen. From his early starts as a young boy fascinated with tech to the man who helps create fashion content all over the world, he has not only believed in himself but his multi-million dollar idea.
He’s one of the youngest entrepreneurs to create such an agency that works with marketing teams across different agencies to help create content and find influencers among thousands of other things. He is redefining his own reality.
How did you get started with your creative service agency?
I got started with my agency by having a lot of different knowledge in a lot of different areas. Having a lot of skills sets, I had to find out how to combine these skills into one entity. Through research I found out what agencies are and what they do. Putting those collective skills together is what put us together.
You've worked with a lot of different brands over the years, what skills have they taught you?
You get an insight of companies as a whole. You learn for example, how different marketing budgets work. You learn how a food company works differently from fashion. It's all trial and error, you learn as you go.
How would you define your skills?
They are very unique. People would see "Social Media Management" or "Influencer Marketing" on paper as something typical but behind the scenes what makes it very interesting or unique is I have hand selected everyone that I've worked with. I've met them, spoken with them personally including the celebrities I work with, I speak with them personally and know their managers. It's not just an email blast. What makes my skills stand out the most would be the personal part.
Many businesses are not personal, what made you become so personal?
It came naturally. I always did graphic design, web design, photography, videography, software and stuff. I had a bunch of different skills sets where it naturally made me hands on. I'm still hands on with every little thing that is hands on with my business.
You must be busy, what is your work week?
On a Saturday, we're doing an interview. Then I have another meeting and training for our VP and Account Executive. Typically at night time I'll scroll through Social Media to find perspective clients. I like to see who's out there, who's awake, what's going on in Tokyo and overseas. I like to see the foreign markets and what they're doing at those times. I wake up pretty early around 7/8 am depending on the night. I get up and go over all the emails that I may have missed. Afterward I reach out and send emails to perspective clients and then eat. I spend a lot of time with Goyard to stay sane and have some down time. Then back to work, learning new things, finding new software, and things. There is not a single day where there is nothing going on. We do worldwide business so this is a 24/7 business.
It seems like your very productive and efficient, how?
It's shear drive and determination for what I want in life. I've kind of always had a mindset in what I want. I don't think there was a time in my life when I didn't know what I wanted. I've kind of always done what I wanted. I follow my passion and dreams.
Tips on organization with business:
Writing to do list
Scheduling/ using calendars
Using/learning new Software to do automated things
Write everything down
Aton on College:
In high school, I didn't really care too much. It may have been a teenager thing. My focus was not on school. I had more of a creative focus. I was into YouTube and playing video games. I got my first computer at 12 years old. I had other interest outside of school.
I went to college because no one in my immediate family had graduated college. I wanted to be the first one to finish college. I did it for about 3 years, but very differently. I never took the traditional route of picking a major and doing the coursework. I took classes instead in things that I wanted to learn about such as Business, Accounting, Video, and Photography.
I stopped going to school because of financial aid. They stopped giving me money which I didn't personally have the funds for school. It was stressful to fight with them so I took a step back. I had already began working in Social Media and just dove into them.
What Manifested to make you not want to go back?
Aside from the Financial aid stuff that was crazy. I had already been doing well on a career path. I started travelling, doing different things, and going to trade schools. I was well off in the sense of the start of my career. I saw my path and felt like I could pursue a career into things. If I tried to dedicate hours to school, it would be hard to make money for bills. I had started accumulating a car note along with rent and realized I had to pay for it.
What drives you?
I feel like I have a multimillion dollar idea. What I'm doing will be the biggest thing for millennials in the social community. I feel like it will be big. My motivation is feeding my family, showing my friends that you can do anything. I want my family and the people close to me involved. I want everyone secure financially and have a comfortable lifestyle that they want to live. There is no reason why anyone who surrounds me should be broke or can't have things. I've seen a lot at 22 and I want to share that with everybody. Also, Knowing the true potential of what can be even when others can't see it.
What companies have you worked with?
Food and Beverage: Gold Peak Tea & Arizona Tea
Fashion: Nordstrom, Footlocker, Puma, Specialty Boutiques, Revolve Man LA
"Perception is key"
I've been saying it my whole life. What people see and believe or the story you tell is what they will believe. There is no reason to not be who you want to be. If you talk the talk and walk the walk, that's who you really are.
What advice would you give to a young person with a multimillion dollar idea?
I wasn't always confident. I was the nerd who was doing photography while everyone else was into sports. I stood out because I was doing other things when I was younger. I wasn't popular but it took me to realize after high school how much I grew up. I got my confidence when I realized that what I did was powerful. I made money off my ideas and I make money off the internet. All the people who would call me lame, would wish they were in my position. I realized that none of the stuff from high school mattered and to do me.
What tips would you have for someone who is trying to brand themselves?
Be authentic. Even if your faking it, you can be authentic and fake at the same time. Youtubers fake or force a personality for social media all the time to "entertain." Filter out the BS and keep it real. Let people know what is real and what isn't. I see it all the time. I put myself out there. My brand is me. I collaborate and make things authentic to me. It's a job to create an image online to make money. So whatever you put out there should represent you but be cohesive. Even if it's not you all the time.